In 1700, barely a decade after the invention of the modern newspaper, the first matrimonial service was created.These services ran ads on behalf of single men and women who were desperate to find a good husband or wife.
However advertising like this has a long and unbroken history, and was used by many people with some success," Cocks said.
From shameful to bohemian and cool It only took a few decades after the invention of the modern newspaper in 1690 for the new medium to become a way for people to meet in Britain.
Almost everyone these days can name a couple they know that met on the Internet, though it wasn't so long ago that skimming the online personals for love was considered strange, even a bit desperate.
Taboo or not, the practice certainly isn't new.
This is intended to be a brief, necessarily cursory and incomplete history.