C2C businesses are a new type of model that has arisen with e-commerce technology and the sharing economy.
C2C websites and similar platforms make their money from fees charged to sellers for listing items for sale, adding on promotional features and facilitating credit card transactions.
The cost of using third parties is declining and the amount of products for sale by consumers is steadily rising.
Retailers see it as a very important business model, given consumers' growing use of social media and other online channels.
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