* Percentage of teens demonstrating indicated behavior.
Some teens think it is fun to flirt with online strangers, seek “hookups” with other teens and adults, and discuss and share images of their sexual exploits publicly.
Problem: It is the #1 app used for sexting, mostly because people think it is the safer way to sext.
Just as spoken words only hang in the air long enough for ears to hear them, these images last just long enough to be seen (or more accurately, for 24 hours) and then they disappear.
Navigating the app also works a little differently here.
Users can rate profiles and find potential hook-ups via GPS location tracking. The good news is, this app pulls information from user’s Facebook profiles, so it is more authenticated than other apps.
Problem: It is easy for adults and minors to find one another.
To the 310 million monthly active Snapchat users, many of whom are in their teens and early 20s: Sorry, but old people are about to crash your party. And that is exactly why the app is exploding in use, even recently overtaking Twitter in terms of daily users.