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Just ask Mark Brooks, who has worked in and around the industry for two decades.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.
market to be worth some $2.1 billion, of which around a third is commanded by Match, the owner of Match.com, OK Cupid, Meetic, People Media and, last but by no means least, Tinder.
Whitney Wolfe, the co-founder of Tinder who left after filing a sexual harassment case, has now launched Bumble, which gives women – and only women – the power to choose potential suitors.
Zoosk, a former start-up darling built on the Facebook platform, withdrew its IPO filing in May, more than a year after first registering with the SEC.