According to a recent article in Vogue: “Your romantic future may now hinge on the few carefully selected photos you present to the online dating world en masse”.Although aimed at the fashion conscious girl of 2016 looking for ways to create the “perfect online dating profile”, the article highlights a number of required hoops that many online daters now have to jump through.
That finding a man who actually matches your dating criteria is like finding a needle in a haystack?
Well, you might be surprised to find out that when it comes to whom you choose as a partner, research conducted by funny man Aziz Ansari (yes, of Ansari and Klinenberg wanted to know more about how we approach dating and romance these days, so they conducted focus groups and interviewed millennials in cities across the world, including New York, Los Angeles, Wichita, Paris, and Tokyo, which became the basis for Ansari’s One of the more intriguing findings was the simple fact that most of us don’t know what qualities we’re looking for in a potential mate, and the person we end up with is often different from who we think will make us happy.
Thanks to dating apps like Tinder and OKCupid, dating can feel like less of a social activity and more of brand-building exercise – with your personal identity as the brand.
However, that is not to say that online dating cannot be about more than just a perfect photograph and stock profile.
And that feeling of being in a romantic minefield affects millennials and older generations alike.